Beyond Singles’ Day: How UK businesses can navigate China’s B2B market

Beyond Singles’ Day: How UK businesses can navigate China’s B2B market

Every 11 November, China’s Singles’ Day puts the scale and sophistication of the country’s consumer market in the global spotlight. But for many UK businesses, the real opportunity in China lies beyond consumer e-commerce.

This free online session is part of International Trade Week 2026 and is run by the Business Academy. Find out more and register.

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