The emotion economy: how to build trust that actually converts in Australia and New Zealand

The emotion economy: how to build trust that actually converts in Australia and New Zealand

This session explores what consumers are really buying when they buy from a brand, how trust is built commercially rather than simply communicated and where UK brands often lose customers in Australia and New Zealand despite having invested heavily to acquire them.

This free online session is part of International Trade Week 2026 and is run by the Business Academy. Find out more and register.

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