Social Media 101: Boost Your Business & Drive Footfall

A hands‑on Social Media 101 workshop helping local businesses turn posts into customers

Stop scrolling and start selling. We all know social media is a powerful tool for connection, but for a business, it needs to be more than just “likes”—it needs to drive sales, engagement, and customers through your door.

Join us for this practical, jargon-free workshop funded by Shropshire Growth Hub and Oswestry BID. Designed specifically for local business owners, this session strips away the complexity of social media and replaces it with a clear, actionable strategy. We’ll answer the big questions (like the difference between a hashtag and tagging) and the scary ones (do I really have to be on camera?).

What You’ll Learn:

By the end of this three-hour session, you will have a solid grasp of:

• The “Why”: Identifying exactly what your social channels need to achieve for your bottom line.
• The Mechanics: Mastering where to post, how to schedule, and the art of tagging and groups.
• Audience Growth: Finding where your customers “hang out” online and how to attract them to your page.
• Content Creation: An interactive session to build a personalised bank of story ideas for you to post.
• The Game Plan: You won’t just learn; you’ll do. Leave with a ready-to-go social media plan of action.

Who should attend

This workshop is ideal for:

• Local business owners, independents and sole traders
• Retail, hospitality and customer‑facing businesses wanting to drive footfall
• Anyone new to social media or who feels unsure what to post
• Businesses who want practical, simple guidance rather than jargon
• Those who want to turn social media into real enquiries and sales

No prior social media experience needed. This session is beginner‑friendly and practical throughout.

How to book

This event is being promoted by Shropshire Growth Hub and Oswestry BID.

• You can register via Eventbrite through the Shropshire Growth Hub
• Oswestry BID members may also book directly through Oswestry BID

Please only register once for this event and use one booking route only.