What does AI mean for farming?
Rural Hub Herefordshire is pleased to welcome Javier Soto, Principal Data Scientist at WSP Global Inc., as a speaker at Rural Business Advice Day 2026.
Farming Smarter: AI and Machine Learning on the Farm
Presentation at 1pm
Javier has extensive experience in artificial intelligence, machine learning, advanced analytics and digital transformation. He works across sustainability, environmental and infrastructure projects, helping organisations turn complex technology into practical solutions.
At Rural Business Advice Day, Javier will show how AI tools, including Microsoft 365 Copilot, can support farmers, rural businesses and advisers today.
The presentation will look at ways to improve productivity, streamline everyday tasks and support better decision-making. It will also explore how emerging technology is transforming agriculture, environmental management and rural enterprise.
If you are already using AI or simply curious about what it could mean for your business, come along and discover how it could support your farm or rural business.
Event details
Rural Business Advice Day is delivered by the Environmental Farming Advice Service (EFAS) on behalf of Defra.
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