Practical Business Storytelling: How to sell without selling out

You know this moment: you’re explaining something important to a customer or colleague. But you get lost in the details, you’re talking too much… you get the feeling they’re politely nodding along, but not really understanding. Blank stares is all you get back from them!

And that means lost sales, or bored colleagues. You’d like to be able to present your idea to others in an inspiring way that isn’t sales-ey, but the facts alone aren’t cutting it!

Turns out, you don’t need a PhD in storytelling to sell without selling: all it takes is practical habits. Come learn the ABC’s of business storytelling, and start influencing hearts and minds.

The secret isn’t what you say about your idea, it’s the story around it. From mindful metaphors to hard-hitting headlines, Ben will share some of the habits you need to become an engaging, clear communicator, taken from his book about avoiding boring presentations: Death by Screens