Build a strong brand and a smart marketing strategy to attract the right customers and grow your business.
Effective marketing starts with clarity – understanding what you offer, who you are trying to reach and why customers should choose you.
This practical workshop will help you build the foundations of a clear and focused marketing strategy, starting with your brand, your offering and what your business stands for. We’ll explore how to define your key messages and USPs, understand your target markets and translate these into marketing activity that connects with the right audiences.
From your website and digital presence to social media, email, content and other marketing channels, we’ll look at how to identify the approaches that are most relevant to your business and your customers – rather than trying to be everywhere.
Importantly, the workshop will focus on making marketing practical and achievable. You’ll gain insights into developing a strategy and turning it into a realistic action plan, helping you prioritise activity, create consistency and make marketing part of your ongoing business activity.
We’ll also explore how to measure success, understand what is working and use those insights to continually improve your approach.
Delivered on behalf of the Herefordshire Growth Hub by Jack MacCaughtrie of Core Tree – Social Media & Marketing.
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