Marketing 101 – Back to basics

Straightforward marketing guidance to help local businesses attract customers without wasting budget

Marketing doesn’t have to be scary—or expensive. In a world of “viral trends” and unsolicited advice from every corner, it’s hard to know where to actually spend your time and money. Should you be on TikTok? Do you need a new website? How do you actually find new customers?

This fully funded workshop, supported by Oswestry BID and Shropshire Growth Hub, is designed to sweep away the confusion. We’re going back to basics to help you identify the high-impact, low-cost marketing activities that actually move the needle for your business.

What We’ll Cover:

We’ve packed the essentials into one productive session to ensure you focus on what works:

• Know Your Audience: Identifying exactly who your customers are and—more importantly—what they need to hear from you.
• The Marketing Mix: Choosing the right activities for your specific business, not just the “latest thing.”
• Digital Foundations: A plain-English guide to websites and SEO.
• Social Media Clarity: The definitive “do’s and don’ts” for professional profiles.
• The Power of PR: How to get seen and build authority in your community.
• Customer Loyalty: Leveraging databases to drive repeat sales and long-term brand fans.
• Smart Spending: How to approach advertising and sponsorship without breaking the bank.

The Outcome

You won’t leave with a headache; you’ll leave with a simple, one-page marketing plan tailored to your business, giving you a clear roadmap for the months ahead.

Fully Funded: This session is free for local businesses and BID members, but spaces are limited to 20 to ensure a high-quality, interactive environment.

Who should attend

Ideal for local business owners, sole traders and independents who want clear, low‑cost marketing guidance and a simple plan that actually works.

How to book

This event is being promoted by Shropshire Growth Hub and Oswestry BID.

• You can register via Eventbrite through the Shropshire Growth Hub
• Oswestry BID members may also book directly through Oswestry BID

Please only register once for this event and use one booking route only.