This practical inspiring workshop will equip attendees with the tools, strategies, and confidence to grow their business visibility using podcasting, either by being a brilliant guest on someone else’s podcast or by launching one of their own.
You’ll learn how to identify and tell your business story, find and pitch the right podcasts to appear on, plan and record your own podcast, and make the most of podcasting as a marketing tool.
Whether you’re new to podcasting or looking to expand your reach, this workshop will give you the confidence to take the next step.
Key takeaways
- Craft Your Business Story: Learn how to shape and share your unique business narrative to connect with podcast audiences.
- Be a Standout Guest: Discover how to find the right podcasts and pitch yourself with confidence and clarity.
- Launch Your Own Podcast: Get practical guidance on planning, recording, and publishing your own show from scratch.
- Maximise Podcasting for Growth: Explore strategies to use podcasting as a powerful marketing tool to boost your visibility and reach.
Who should attend?
Anyone in business responsible for marketing, building brand visibility, or establishing expertise, especially those interested in content creation, brand storytelling, or public speaking.
Workshop Facilitator:An experienced interviewer, public speaker, event host and certified corporate trainer, Ed is passionate about sharing his knowledge to make you a more effective, confident and capable communicator.
Ed has over 20 years experience on BBC and commercial radio stations, working on flagship shows in major markets like Birmingham, Manchester, Sheffield & Nottingham to name a few.
As an event host Ed has worked for West Bromwich Albion and Birmingham City football clubs, Warwickshire County Cricket Club, Cancer Research UK and Sport for Life International.
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