When buyers turn to AI instead of Google, will your business still show up? Learn the strategies to ensure it does.
What you’ll learn
- Understand what GEO is and how AI search tools select, rank, and surface business content.
- Learn how to optimise your digital presence for visibility in ChatGPT, AI Overviews, and beyond.
- Discover the content and technical GEO strategies that drive AI search prominence.
Description
Search behaviour is changing faster than most businesses realise. Millions of buyers are now turning to AI tools like ChatGPT, Google’s AI Overviews, and Perplexity to research products, services, and suppliers, often bypassing traditional search results entirely.
Generative Engine Optimisation (GEO) is the emerging discipline that helps businesses adapt to this shift, ensuring your brand is visible, cited, and recommended in AI-generated answers rather than left behind.
This webinar explores what GEO is, why it matters, and what practical steps you can take right now to optimise your digital presence for AI-driven search. You’ll learn how AI models select and surface content, which technical and content strategies deliver the greatest competitive advantage, and how to measure your AI visibility over time.
Whether you’re an SEO professional, a marketing leader, or a business owner, this session will
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