Authentic branding for growth: How SMEs can build, market & scale with purpose

In today’s crowded marketplace, small businesses don’t just compete on product, they compete on story, authenticity and connection.

In this inspiring and practical one-hour session, DBT Export Champion and Founder of Naturally Tiwa Skincare, Shalom Ijeoma Nnadi, shares the real journey of starting from a kitchen-table idea and building a purpose-led brand that resonates at home and abroad.

This webinar unpacks what truly matters for SMEs when crafting their marketing, branding and communications strategy, from understanding your “why,” to showing up consistently, to building trust through transparency.

You will hear what worked (and what didn’t) in the early days of scaling a small business, how to create messaging that feels human and believable, and how the Department for Business and Trade can support SMEs to grow sustainably in the UK and beyond.

Expect honest insights, practical tips and encouragement for every founder ready to elevate their brand and open new markets.