Social Media Video Made Simple: Create Better Content with Your Smartphone

Create better social media videos, understand your audience, and grow your reach using simple tools and techniques

Want to create better social media content without expensive cameras, complicated software or a large marketing team?

This beginner-friendly session will show you how to create professional-looking videos using your smartphone, edit content quickly using built-in platform features, and use social media insights to make more informed marketing decisions.

Whether you’re promoting products, showcasing services, sharing customer stories or creating behind-the-scenes content, you’ll leave with practical skills you can start using straight away.

What we’ll cover

Part 1: Creating Content

• How to create content on your phone
• Simple filming tips
• Content dos and don’ts
• Quick and effective editing techniques

Part 2: Publishing with Purpose

• Choosing the right format for each platform
• Creating content people want to watch
• Using search tools to generate content ideas
• Building a recognisable style that helps your content stand out

Whether you’re completely new to video content or already posting on social media, you’ll come away with practical tips, techniques and ideas that you can start using immediately to improve your content and reach more people.