Match Your Business to the Right Digital and Social Platforms

Stop guessing where to spend your marketing time and leave with a clear plan to reach the right audience.

In 2026, it’s so hard to know where best to put your energy and time when it comes to promoting your business online. Will it get in front of the right audience? How do I know what my audience is engaging with on social media? Is my audience more likely to be on Google or Instagram? These are all questions we can answer in this workshop! Designed to quiet all the noise in the digital space, we’ll take a look at what channels will give you the best opportunity, what to create for those channels and how to save yourself time. Expect to leave with clarity and a roadmap to follow!

• Audience Alignment: Identifying where your ideal customers actually spend their time online to avoid wasting effort on the wrong channels.
• Platform Comparison: Comparing the core strengths, demographics, and content formats of major platforms (Pinterest, Instagram, LinkedIn, Facebook, TikTok, etc.).
• Content Foundations: Explore free tools available to support idea generation for content creation, so you know exactly what to be creating for your social media channels.
• Our Quick Wins: Our quick top tips for success on each platform! Walk away with an action list for each platform, ready to implement.
• Alternatives to Social: A quick look at non-social channels, like Google Search, email, local networking, and direct outreach, for businesses looking to expand their reach beyond social.