Published: April 29th, 2026
Businesses across the Marches can now access a new series of expert on‑demand videos to help them boost their marketing with artificial intelligence (AI).
Three new videos have been uploaded to the Business Academy website each focused on a different aspect of AI adoption and marketing.
The aim is to give organisations of all sizes – from sole traders to established employers – the confidence to start using AI tools to improve their visibility, strengthen their marketing and work more efficiently.
The launch comes as AI continues to reshape how customers search for, choose and interact with businesses.
The first video – Being visible in the AI‑driven search era – explores how search behaviour is evolving and what businesses can do to stay discoverable. It offers practical steps that can be implemented immediately, helping organisations ensure they remain competitive as AI‑powered search tools become more widespread.
The second session – How to use AI to scale up your marketing effort – focuses on the opportunities AI offers for content creation, audience targeting and campaign planning. The video highlights how even small businesses with limited time or budget can use AI to produce marketing materials.
The final video – Top tips on driving automation with ChatGPT – demonstrates how AI can reduce manual work and improve day‑to‑day efficiency across your whole business.
A spokesperson for the Business Academy said: “Our live events and on-demand videos connect you with expert support and help you master new skills for your business.
“Over 30,000 businesses across the UK are already benefiting from our training. It’s completely free to join and takes only a few minutes to get started.”
For more information about the Business Academy and to see the on-demand and live support available, visit https://www.business.gov.uk/business-academy/
