Identifying your customers

Identifying your customers

An introduction to simple market research techniques to understand your customer profiles and to consider the wider trading environment.

What you’ll learn

  • Understand a SWOT analysis
  • Creating a Unique Selling Point (USP). Why should people buy from you?
  • Identifying your core target customer

Description

We’ll be touching on some basic market research suggestions to help you better gauge your customer profile(s). We’ll also be giving some thought to the trading environment.

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