Learn how to effectively research and enter new markets for international growth. This webinar is part of the Strategic Horizons in Export: Expanding the female digital frontier series.
What you’ll learn
- learn how to gather and analyse data to understand market dynamics and identify opportunities for growth
- gain insights into creating effective strategies for entering new markets and overcoming potential challenges
- discover the best tech tools and platforms to support market research and streamline the process of entering new markets
Description
This webinar is part of the Strategic Horizons in Export: Expanding the female digital frontier series, helping women entrepreneurs and leaders of small businesses in the digital economy learn how to scale digital businesses globally. It is delivered in partnership with the Department for Business and Trade’s Digital Commerce Team.
Entering new markets requires thorough research and strategic planning, especially in the digital economy. This webinar will explore the essential steps for conducting market research and successfully entering new markets, with a focus on cross-border sales and scaling internationally.
We will discuss the importance of understanding market dynamics, identifying target audiences, and analysing competitors.
Additionally, we will cover the challenges and opportunities of international expansion, and how to leverage technology to streamline operations and enhance growth.
Whether you’re looking to expand your business globally or optimize your existing market entry strategies, this session will provide valuable insights and practical tips.
Speakers
John Muir
CEO, Grow Digital
John brings 25+ years of eCommerce, supply chain and logistics experience with global retail brands, having led domestic and international eCommerce and supply chain strategies for over 250 global retail brands.
Jiri Lasa
Co-founder and MD, eSellerater
An eCommerce practitioner with roots at Unilever and Optimum Nutrition, Jiri now leads eSellerater, where he builds and scales brands – their own and those of ambitious partners looking to grow online.
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