Published: June 20th, 2025
A series of expert-led sessions starting next month will support firms to boost online presence and sales.
The Marches Growth Hub is encouraging businesses across Herefordshire, Shropshire and Telford & Wrekin to take part in a series of free digital marketing webinars from the Department for Business and Trade designed to help firms improve their online presence and drive growth.
The ‘Fuel Your Business Growth: Digital Edge‘ webinar series will begin in July, covering essential topics from choosing the right social media platforms to converting online followers into paying customers.
Each one-hour webinar is delivered by digital marketing experts and includes interactive Q&A sessions, allowing business owners and managers to get practical advice tailored to their needs.
The first four sessions are:
Thursday 3rd July, 2pm: Choosing the right social media platforms for your audience
Led by Chlöe Davison from Peaky Digital, this session will help businesses discover where their target audience is and which social media platforms to prioritise. Attendees will learn how to build a content strategy that aligns with business goals and understand which metrics really matter for measuring success and growth. Register.
Monday 7th July, 11am: Managing social media channels on a budget
Charlie Garnham, digital trade adviser at the Department for Business and Trade, will share practical tips for maximising online presence without breaking the bank. The session covers creating compelling content that engages and converts, the role emotions play in social media marketing, and how to create content for international audiences. Register.
Monday 7th July, 2pm: Build a digital marketing strategy to drive sales
Martin Calvert, marketing director at ICS-digital, will explore core digital marketing methodologies to cost-effectively increase and capitalise on demand. The session focuses on what marketing methods to prioritise when budgets are limited and how to identify sources of data to build a confident digital marketing strategy.
Register.
Tuesday 15th July, 2pm: Converting followers into customers
Edwina Mullins, co-owner and director of SocialB, will share practical strategies to move audiences from passive engagement to active conversion. Attendees will learn how to structure social media content to guide followers through the customer journey and use analytics to refine their approach. Register.
All sessions are free to attend and are delivered online through the UK Export Academy platform. Businesses need to register in advance using the links above.
